As the largest provider of emergency care in Texas, Altus Community Healthcare is recognized for its broad network of freestanding emergency rooms and micro-hospitals that deliver fast, patient-centered care across the state. Known for clinical excellence and community responsiveness, Altus continues to grow—driven by the need to recruit top-tier physician talent aligned with its mission to provide accessible, high-quality care.
To support this goal, Altus partnered with Rave Health to strengthen its recruitment strategy and meet increasing staffing demands. Rather than pursuing a one-size-fits-all approach, Altus prioritized a tailored solution that reflects the organization's values, operational model, and long-term vision.
The resulting strategy, customized to Altus' unique footprint in emergency medicine, included a coordinated, multi-channel outreach plan. Dynamic landing pages highlighted Altus's innovative care model and leadership in emergency services. Personalized email campaigns and direct mail emphasized its commitment to patient outcomes, state-of-the-art facilities, and supportive work environments. Targeted LinkedIn ads further expanded Altus' reach to experienced physicians seeking meaningful roles in high-demand care settings.
This focused approach elevated Altus' visibility within the physician community and reinforced its identity as an employer of choice in emergency medicine. By leveraging marketing channels that align with its clinical values and organizational strengths, Altus established a cohesive, compelling recruitment presence—while continuing to deliver on its promise of excellence in care.
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