Department
Health & Biotech
Category
Health & Biotech
Job type
Full-Time
Experience
5 Years
Description
- Translate the brand’s customer needs, data, and studies into customer-centric content, based on brand strategy from Marketing
- Develop and produce high-quality digital content for HCP and consumer marketing campaigns across multiple channels, including email, web, social media and digital platforms
- Partner with medical, legal and regulatory teams to ensure all content meets compliance standards without compromising creativity or engagement and manage content workflows from briefing through to approval and deployment, ensuring timely delivery
- Analyze content performance metrics to optimize campaigns, identify trends and recommend improvements based on data-driven insights
- Drive adoption and optimization of digital sales rep-led tools, HCP portals, WhatsApp engagement, webinars, and digital engagement platforms
Qualifications
Highest qualification: University
- A minimum Bachelor’s Degree in Medical, Pharmacist, and healthcare-related science background
- > 5 years of experience in of experience in the healthcare/pharmaceutical industry ideally in a similar function. Visual design and video editing ability is a plus
- Highly collaborative and commercially minded spirit with strong background in content creation, and copywriting for healthcare, health tech, and other health-related industry and can work with data and analysis especially digital analytics data
- Strong passion for digital engagement, with a finger on the pulse of current new technologies to engage with customer in healthcare
- Excellent written and verbal communication skills in English, with an eye for compelling copy and visual storytelling