Product Manager

Description

• Proactively acquires a deep understanding of the external environment (healthcare system, policies and reforms) to anticipate future trends and formulates a strategic view of market, competition and products erosion in short term and long term
• Localize and define life cycle management strategy for products in charge
• Develop a deep understanding of key stakeholders, including key accounts, payers, patient advocacy groups, professional associations, and policymakers, and develop development plans for the top clinical opinion leaders for the therapy area
• Build marketing plans analyzing the relevant markets and defining long- and short-term qualitative and quantitative objectives
• Where relevant, implement the launch excellence framework to build leading launch plans
• Translates the brand plan into a strong actionable operational plan with clear goals, actions, accountabilities, and measures across the cross-functional team
• Sets responsible and challenging goals with appropriate KPIs for the brand that have a clear positive impact on business performance
• Ensure brand-in-charge performance
• • Ensuring the good implementation of tactical plans by collaborating with cross-functional team (Sales Force/Market Access/Medical Affairs/SFE)
  • Ensuring supply and healthy stock
  • Optimizing segmentation and targeting strategies for the products under management
  • Build brand communication package implement for activities to make sure quality and brand engagement & reach
  • Key in charge for the Brand KPIs (Lead, Lag), sales performance, and A&P
    
    
  Tactical Market Plan / Implementation
  
  
  • Achieving Marketing objectives as agreed with management, managing the development and implementation of marketing plans consistent with approval strategy
  • Ensuring the achievement of products’ budget in the approved BP and integrated marketing plan
  • Accountable for ensuring compliance’s rules & ethical code when working with healthcare professionals to strengthen the company’s image
  • Ensure all the support for the sales team/MA team comply with relevant acts, legal demand and ethical standards and in line with marketing plan
  • Innovation and MCM apply in activities

Qualifications

Highest qualification: University

• Bachelor's or master's degree in Health/Science/Pharmaceutical or Medical disciplines
• Multinational companies' experiences in healthcare industry
• At least 3 year experience in Pharma / Diagnostic industry