Senior Analyst

Description

• Lead the overall strategy, planning, and orchestration of omnichannel campaigns supporting Country and Brand teams with campaign design through data-driven customer insights and a deep understanding of available data and analytics.
• Drive end-to-end campaign processes—from planning and design through execution, monitoring, and optimization—while ensuring high-quality, personalized customer experiences.
• Configure, build, and deploy complex customer journeys and marketing automations in SFMC by leveraging a deep understanding of how Marketing Cloud, Data Cloud, and CRM connectors interact, including underlying data structures and data flows
• Partner with cross-functional and global stakeholders (marketing, sales, analytics, engineering, content, data teams, and developers) to translate business goals into scalable campaign solutions.
• Conduct data analysis and structured A/B tests to optimize KPIs across segments, brands, and regions, feeding learnings back into journey design and targeting.
• Perform rigorous data quality checks, proactively resolve deployment issues, and ensure adherence to data governance, privacy, and consent standards across all activations.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Technology, Data Science, or a related field.
• Around 5 to 8 years of experience in marketing technology, campaign management, or customer data–driven marketing roles, with hands‑on experience in Salesforce Marketing Cloud (or similar campaign platforms).
• Knowledge of omni-channel customer journeys, with proficiency in segmentation, Data Extensions configuration, QA, and a strong understanding AMPscript, and modules like Automation Studio, Journey Builder, Contact Builder, SMS, and Web Studio with HTML, CSS, JavaScript.
• Demonstrated curiosity about the future of MarTech, with a track record of exploring new capabilities (e.g., AI, real‑time personalization, advanced decisioning) and translating emerging trends into impactful marketing experiments and best practices.
  
  
• Strategic and systems thinker with a solid grasp of data-driven marketing transformation.
• Strong stakeholder management skills, with ability to influence in a highly matrixed global organization.
• Exceptional communication and storytelling skills, especially in translating data and architecture concepts into business value.
• Ownership mindset with a passion for building scalable, sustainable marketing data solutions.
• Experience working in global pharma or regulated environments preferred.