Sr. Insights & Analytics Manager

Description

• Accountable for delivering on key I&A pillars, including Performance Reporting, Forecasting, Commercial Analytics, Sales Force Effectiveness and Incentive Compensation, and Market Research
• Lead the Performance Reporting process to ensure clear understanding of business performance, market dynamics, and insights across cross-functional stakeholders and leadership team
• Build on customer, competitor and performance insights to proactively identify and recommend opportunities to drive performance and inform strategy, and collaborate with cross-functional stakeholders to prioritize and implement actions
• Directly lead and manage :2-4 I&A support resources (including Knowledge Centre team, interns, vendors/consultants) to ensure high-quality and timely reporting deliverables, effective utilization, and develop skilled support of the Canadian business
• Responsible for the delivery of key reports, including Key Performance Indicators, Monthly Performance Reviews, Sales Reporting, PowerBI, Patient Support Program Summary Reports, Supply & Forecast Reports, etc.
• Proactively monitor, assess needs, and manage the development of reporting deliverables, processes and tools to support effective performance monitoring and quick decision-making
• Create strong strategic partnership with sales leaders, and lead the territory business planning process, using key data, analytics, and insights to generate strategic and informed plans
• Drive focus and energy within the organization towards opportunities & key accounts, monitor performance and ensure resources are allocated appropriately to achieve business objectives
• Use evidence-based data to identify key KPIs with impact, securing buy-in and commitment from cross-functional teams, and set ambitious and achievable business targets
• Partner with sales and marketing to drive sales effectiveness aligned with brand and business priorities, including segmentation & targeting, alignment, call planning, and reporting
• Lead the forecasting process to generate forecasts based on clear evidence-driven assumptions, incorporating key market & brand dynamics, pipeline & competition, business strategy, and latest performance insights
• Monitor and understand drivers of variance to forecasts to manage demand forecasts and ensure product supply
• Support the strategy and implementation of a motivational pay-for-performance Sales Force Incentive (SFI program), including target setting

Qualifications

Highest qualification: University

• University Degree, preferably in Business, Finance, or Healthcare related field
• Minimum of 10+ years of pharma industry experience
• Minimum of 5+ years experience in HIV or Specialty Care therapeutic areas
• Minimum of 5+ years of analytics, sales force effectiveness and/or business intelligence experience
• Proficient understanding of Canadian pharmaceutical market, including pharma market drivers, health care systems, competitive environment, and patient/HCP/treatment pathways Strong analytical skills, with demonstrated ability to synthesis large data and identify key insights, opportunities and strategic recommendations
• Proven ability to synthesize business questions and deliver actionable solutions
• Solution-based mindset able to assimilate and prioritize a broad range of business issues and needs associated with multiple stakeholders within the organization
• Excellent communication skills for interaction with senior stakeholders
• Comfortable challenging others and influencing without authority, ensuring an objective representation of ideas and opinions
• Proven problem-solver, uses out-of-the-box thinking to drive innovation
• Pro-active, with a continuous improvement mindset to optimize, simplify, and identify opportunities to add value
• Strong planning and organization skills, results-oriented with a proven ability to prioritize work and meet challenging deadlines
• Quick learner with ability to work in a fast-paced and changing environment
• Demonstrated strong ability to work effectively independently and in a cross functional team environment
• Solid understanding of secondary data sources, including IQVIA data
• Strong skills in MS Office suite, particularly Microsoft Excel