Brand Manager

Description

Implementation and further development of the companion diagnostics strategy in collaboration with Market Access, Medical Affairs, and Sales
Support in the development of local marketing and communication plans, including budget and investment planning
Planning, execution, and performance measurement of marketing activities, congresses, and disease awareness initiatives
Development of target-group-specific content plans and customer journeys in collaboration with the Brand Team
Management of external agencies, as well as training and close collaboration with the field force

Qualifications

Background in Business Administration, Natural Sciences, Medicine, Pharmacy, or a comparable qualification

Initial professional experience in pharmaceutical marketing or in the field of medical technology/medical devices
Strategic and analytical thinking skills, as well as an independent working style
Strong target-group-oriented communication skills
Excellent command of German and English, both written and spoken