Brand Marketing Manager

Description

Brand Strategy & Execution:

• Develop and execute comprehensive brand plans
• Lead cross functional brand team, including hyper-competitive strategy, promotional campaigns,
• and performance monitoring.

Mentorship & Leadership

• Mentor and guide junior team members and interns to support talent development.
• Oversee agency partners to ensure timely delivery of projects and programs.

External Engagement & Representation

• Represent Teva Canada at external events, advisory boards, and industry working groups,
• contributing to the evolution of the Migraine market segment.
• Establish and maintain effective relationships with healthcare professionals, key opinion leaders
• (KOLs), and external stakeholders.

Cross-Functional Collaboration

• Work closely with Market Access, Medical Affairs, Government Affairs, and Training to ensure brand
• strategies are aligned and competitively executed.
• Serve as the marketing liaison to Sales and Sales Training teams during Plan of Action Meetings and
• Advisory Boards.

Analytical & Market Insights

• Conduct advanced market analysis, including studies on disease burden, market measures, gross
• to net, and budget impact, to inform brand positioning.
• Lead monthly and annual forecasting and financial processes with robust analytical
• methodologies.
• Monitor changes in the Canadian migraine and reimbursement landscape to proactively address
• challenges and optimize brand strategy.

Operational Excellence

• Manage brand budgets efficiently to maximize return on investment.
• Ensure adherence to Canadian pharmaceutical legal, regulatory, and industry standards.
• Analyze product performance metrics and oversee inventory management for marketed products

Qualifications

• Bachelor’s degree in Science, Marketing, Business, or a relevant discipline required.
• MBA or advanced degree in life sciences or business is advantageous.
• Minimum of seven years’ experience in pharmaceutical product or brand & sales
• management, ideally within CNS Psychiatry or specialty medicines.
• Demonstrated success in product launches, achieving formulary access, and managing
• complex stakeholder environments.
• Strong analytical and project management abilities with proven expertise in data interpretation and forecasting.
• Experience in Patient Support Programs and multichannel marketing strategies required
• Excellent communication, presentation, and negotiation skills, with an ability to influence
• diverse groups of stakeholders.
• In-depth knowledge of Canadian pharmaceutical regulations, compliance, and legal
• requirements.
• Excellent communication skills; bilingual in French & English preferred. Knowledge of English is required for this position to communicate with clients, partners and internal teams located outside of Quebec.
• Willingness to travel occasionally within North America.