Head of NMD Marketing

Description

• Lead comprehensive Situational Analysis, including market insights, competitive intelligence, access landscape, and unmet medical needs
• Develop and execute Brand Strategy → Action Plans → Execution → KPI/ROI tracking
• Lead brand management including future new product launches, with Life Cycle Management (LCM)
• Ensure high accuracy of Financial Forecast & Demand Forecast
• Drive Marketing innovation including omnichannel strategy, digital engagement, and CRM optimization
• Manage P&L and long-term brand value

Medical Collaboration

• Partner closely with Medical Affairs in scientific engagement, scientific communication, clinical insight exchange, and evidence-generation strategy
• Co-develop scientific narratives, disease education, and advocacy strategies aligned with brand priorities
• Ensure compliant collaboration and One-Team approach with Medical

Early Commercial Input into Development Programs

• Provide early commercial insights to shape clinical development, regulatory strategy, and medical evidence planning
• Collaborate with Medical and Global Development to align Target Product Profile (TPP) and commercial positioning
• Support evidence-generation strategy, including RWE planning and endpoint prioritization
• Contribute to scenario planning and launch sequencing decisions

Value, Access & Pricing Collaboration

• Work closely with Value & Access / Market Access teams to support:
• Pricing & reimbursement strategy
• NHI price negotiation and listing processes
• Preparation of value proposition, HEOR, and payer-relevant evidence
• Regulatory support and commercial planning for new diagnostic technologies / testing introduction
• Support strategy for new diagnostic testing approval and reimbursement, enabling improved patient identification and access

KOL Engagement & Scientific Congress Strategy

• Build and expand strategic relationships with KOLs and treatment centers
• Lead Advisory Boards, scientific exchange, and expert panel engagements
• Plan and execute medical congress strategy, including symposia, booth plans, and scientific platform alignment

Patient Insight & Patient-Centric Innovation

• Develop patient journey insights to shape strategies and value creation
• Build partnerships with patient organizations and caregiver networks to develop support programs and improve real-world experiences

Cross-Functional & Global Collaboration

• Partner with Sales, Compliance, Government Affairs, Supply Chain, Finance, and other functions to enable integrated execution
• Represent Japan within global/region governance, share insights, and localize global direction

People Leadership

• Lead, coach, and develop high-performing marketing talent
• Foster a culture of agility, ownership, innovation, and patient-centricity

Qualifications

• 10+ years of pharmaceutical marketing experience
• Proven leadership experience in Specialty markets
• Multiple new product launch leadership experience
• Strong LCM experience, including indication expansion / formulation & administration enhancement / patient segment expansion
• Experience collaborating with Medical Affairs and Value/Market Access teams, including pricing, reimbursement, and diagnostic / testing strategy
• Experience leading Advisory Boards, KOL engagement, and scientific congress strategy
• Experience providing early commercial input into development programs
• Demonstrated capability in Strategic planning → Execution → KPI/ROI evaluation
• Strong experience ensuring forecast accuracy
• Strong cross-functional and global stakeholder engagement capability
• Business-level English
• Knowledge of Japan regulatory, pricing, and promotional compliance systems