Product Marketing Manager

Description

• Marketing strategy and planning: Develop and implement the annual marketing growth plan for the ADL business unit, aligning with broader organizational goals.
• Campaign development: Design and execute targeted, omnichannel marketing campaigns to increase brand awareness, generate qualified leads, and drive pipeline growth across key segments.
• Content creation and sales enablement: Collaborate with product management, sales, creative agencies, and Marcom to create compelling, persona-driven messaging and sales tools—including case studies, digital assets, and value propositions. Lead go-to-market efforts for new product launches as part of Launch Excellence.
• Cross-functional collaboration: Work closely with product, sales, and global/regional marketing teams to ensure consistent and aligned messaging across all channels. Serve as the subject matter expert for ADL portfolio-specific new product introductions (NPIs).
• Market and competitive intelligence: Conduct voice-of-customer (VOC) research, monitor industry trends, and analyze the competitive landscape to inform strategy and refine product positioning.

Qualifications

• Bachelor’s degree in Life Sciences, business, or a related field (MBA preferred).
• 5 years’ experience in marketing/ product management/ sales/ marketing communications with a strong understanding of the Life Sciences and/or the Biopharma industry.
• Demonstrated experience in developing strategic plans and managing marketing projects (e.g., content development, campaign management), with knowledge of building the marketing funnel and sales processes.
• Strong leadership, communication and collaboration and project management skills with proven ability to drive and manage initiatives in matrixed environment
• Strong business acumen, financial, organizational and relationship building skills.