Senior Marketing Manager

Description

• Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies.
• Ensure alignment with market needs and business objectives.
• Develop and implement strategies to enhance customer satisfaction and retention.
• Identify opportunities for product upgrades and improvements.
• Work closely with sales and customer support teams to ensure seamless upgrades.
• Marketing core team member for Hardware Launches.
• Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and uncover market trends for hardware in a central fill environment.
• Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue.
• Develop messaging, training, product claims and product-specific content and tools.
• Develop pricing strategies and promotional plans.
• Coordinate with supply-chain on global demand forecast and manage product-level supply continuity.
• Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies

Qualifications

• 5+ years experience in the medical device and/or software product management.
• Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives.
• Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations.
• Strong analytics, market research, and presentation skills.
• Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
• Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
• Strong collaborative mindset, interpersonal skills and ability to work in a matrix organizational structure.
• Ability to travel domestically up to 25% of the time.